2023 – The Beginning
Different than it may seem, I started with a few small perfumes from an airport duty shop. Soon after, I bought my first designer scents and wore them until they were completely empty. After going through a few bottles from Jean Paul Gaultier and Hugo Boss, I discovered my first niche perfume.
I visited luxury shops, tried every niche fragrance I could find, and finally bought one. The first niche scent I ever purchased was Initio “Addictive Vibration”, a beautiful floral fragrance. As you can imagine, from that point on I kept buying new perfumes—often in a price range that, in my opinion, is far too high for something that “just” makes you smell good.
2024 – The Hype
In 2024, perfume really blew up—especially on TikTok and Instagram Reels. Everyone was showing off their collections. At school, in my free time—everywhere—people were talking about their signature scents.
After a few conversations with friends, I realized something: they had good perfumes, but none of them owned true niche fragrances. The only niche brand I kept hearing about was Xerjoff. Don’t get me wrong—Xerjoff is great, but there’s so much more out there.
It’s like anything in life: when you think you’ve found the best, there’s always something even better around the corner.
So I started asking people about my own signature scents. They loved them—but when they saw the price, they were shocked. That’s when I began thinking about selling my fragrances at a more reasonable price.
2025/2026 – A New Era Begins
I started experimenting with building a website where I could sell decants of fragrances that I felt were truly special—but still hidden from the public.
I built the website, created social media accounts, and began selling. Today, I have a team of three people, packing decants daily and shipping them all across Europe.
My highest priority has always been—and always will be—to bring unique, “secret” fragrances to people at an affordable price, so they can test them and decide for themselves before committing to a full bottle.
Keep smelling good :)
Gian Andermatt